Welcome to our new website. Look around and see if you like it.

We had to freshen up a bit. It may have taken longer than first anticipated but we like to think of it as a long shower. Anyway, we’re finally on the Internet again – now showing off our new logo. It has a green dot in it! Very cool.

Old logo and the new logo

The old logo was quite ok but our international friends and partners were not quite getting the hang of pronouncing all the Icelandic sounds in our name.

Say my name

That is a really difficult name for Non-Icelanders to pronounce  We could just as well call the company Hjalti Þórðarson. That’s a great name if you can say it. So we decided to register the name “TVR” as a secondary name in the company registry and make a new logo – both of which would go well with our international partners.

Many of the background images on this website are from Moments by Harald Haraldsson, who is an Icelandic visual artist and director. TVR has had the pleasure of working with his creative talent in some of our ad campaigns and we hope to do more of that in the future.


On this website you can read a bit about the Company, about how well represented we are in the whole of Iceland through our vast network of retail partners, or have a look at “Beitan” – the teasers we make for our local market. A word of caution, though. It’s in Icelandic.